Effective Date of this version: August 11th, 2025
PLEASE CAREFULLY READ THIS PRIVACY POLICY BEFORE USING ANY WEBSITE OR OTHER PLATFORM TO WHICH IT APPLIES.
From The Fire Inc. (“From The Fire,” “we,” “us,” “our”) takes privacy matters seriously. This Privacy Policy describes the types of information From The Fire collects from and about individuals (“You,” “Your,” “You’re”) when You visit our website or otherwise interact with us (together, the “Services”). This Privacy Policy also explains how we may use or share Your information, and Your choices about that use.
When You use the Services, or share Your information with us, You agree to let From The Fire use Your information as described in this Privacy Policy. You also agree to our Terms of Use. If You do not agree, please do not use the Services.
You agree to this privacy policy by –
From The Fire may change this policy on one or more conditions. If You continue using said website, services, or so forth after From The Fire makes changes to this policy, that continuation will be deemed to be acceptance of those changes. You acknowledge that you are responsible to regularly/ review the policy for updates.
This Privacy Policy covers:
1. Types of Information We Collect
When You use our Services, we collect different types of information from and about You. This information includes:
Identifiers: Information that identifies You directly. Examples: Full name, email address, social media account information, phone number, billing and/or shipping address, Your IP address, and other data that identifies Your online activity.
Commercial Information: Information about Your purchases. Examples: Purchase history, products You’ve considered.
Online Activity: Limited information about how You use our Services. Examples: How You found our website (e.g., advertisements, search engines, bookmarks); how You interact with our website (e.g., pages You’ve viewed on our site, items You’ve searched for or added to Your cart while on our site); the type of device and browser You’re using.
Geolocation Information: Information about where You are when You use the Services.
Financial Information: Information about Your payment methods with us, if applicable. Examples: Credit or debit card numbers.
Inferences: Information we can determine or estimate about You based on information we collect about You. Examples: Purchase preferences, characteristics, potential future purchase behavior.
User-Generated Content: Information You post on the Services. Examples: Comments or reviews about products.
SMS Information: Information about Text Messages. If You sign up for our text messaging program, cookies may be used to personalize Your experience (e.g. send You personalized text messages such as shopping cart reminders).
2. How We Collect Your Information
We collect the information described above from many different sources. Sometimes, we collect information from You directly, like when You create an account or give us Your credit card information to make a purchase. Other times, we collect information from third parties. The following explains a little more about how we get this information.
Information You Give Us. If You create an account with our Services, make a purchase, fill out a survey, sign up for emails, enter a contest, or review a product, You give us identifiers, user-generated content, and/or financial information. Sometimes, You can choose not to give us information. For example, You don’t have to sign up for emails. But other times, we’ll need Your information to be able to provide You with the Services. For example, we need Your billing and shipping information when You make a purchase.
Information We Collect Automatically. When You use our Services, we automatically collect some information, such as identifiers, geolocation information, commercial information, online activity, and inferences. We collect some of this information using cookies or web beacons. These are small data files that Your computer stores with information about Your online activity and how You use the Services. Sometimes we collect this information from Your browser to help improve Your experience with the Services, for example to keep track of items in Your cart or remember Your account preferences. You may have options to change Your browser settings to choose how we can collect some of this information.
Information from Social Media. Our Services may give You the option to connect Your social media profile to the Services or Your account. If You choose to do this, You give the social media site permission to share with us certain information about You, such as Your email address and name.
Information from Third Parties. We use Google Analytics to better understand how You use our Services.
3. How We Use Your Information
We use identifiers, commercial information, online activity, geolocation information, user-generated content, and financial information we collect for the following business purposes:
We use identifiers, commercial information, geolocation information, online activity, and user-generated content for the following commercial purposes:
We also use the information we collect through the Services for other purposes, with Your consent. We may not always ask for Your permission when we use user-generated content for advertising purposes. We recommend being careful not to post any sensitive or confidential information in user-generated content.
Sometimes we automatically use Your information, for example, when we need to fulfill Your order. Other times, we only use this information with Your consent. For example, when You sign up for a contest or promotion, You consent to letting us use Your information for that contest or promotion.
4. How We Share Your Information
How do you process my information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.
5. Your Choices
You have some choices about how we collect or use Your information. The following explains some of those choices:
Do Not Track Mechanisms. Your browser may give you the option to turn on a “Do Not Track” signal. Our Services do not respond to all “Do Not Track” signals from all browsers, as we need to use some signals for internal uses, like completing your purchases.
Emails. You can unsubscribe from, or change Your preferences for, our marketing emails. To do so, click the unsubscribe link at the bottom of our marketing emails. Even if You unsubscribe, we may still send You some informational emails. For example, we will send You emails about orders You make or updates to our Privacy Policy or Terms of Use.
Account Information. If You’ve made an account with our Services, You can review and change the identifiers You provided to create Your account.
Cookie Opt-Outs. When you use our Services, we sometimes place cookies on your browser that allow us to show you advertising when you’re visiting other sites. We also place cookies to help us with your orders on the Services. If you would like to place an order without using cookies, please contact Customer Service.
Third-Party Opt-Outs. If you want to stop Google Analytics from collecting information about Your visits, you can download the browser add-on available here.
6. How We Protect Your Information
We use reasonable administrative, physical, and technological measures to protect Your personal information’s confidentiality and security as required by law. We cannot promise that Your personal information is 100% secure. You use the Services at Your own risk. If we share information with a third party, we will use all reasonable efforts to make sure those third parties keep this information secure and only use it in the same way as we have described in this Privacy Policy.
7. Links to Other Sites
You may be able to access other sites from our Services. We recommend reading the privacy policies of these sites before using them. This Privacy Policy only applies to our Services.
8. Children’s Privacy
You must be at least 18 years old to make an account or purchases on our Services. From The Fire’s services are not intended for the use by children. From The Fire does not knowingly collect personal information from users who are considered children under applicable law. Under the Company’s terms of use, and terms of service, children are not permitted to use the Website or From The Fire Inc.’s services.
From The Fire Inc. will delete any personal information that it learns it has collected or received from a child without permission from the child’s parents. If you believe that From The Fire might have collected or received personal information from a child without permission from that child’s parents, contact us in accordance with the terms herein.
9. Privacy Policy Changes
When we make any updates to our privacy practices, we will update this Privacy Policy. We recommend reviewing this Privacy Policy regularly. If You do not agree to any changes we make to this Privacy Policy, do not use our Services. We will notify You if we make any material changes to this Privacy Policy.
10. Transferring Data Abroad
If You visit the Services from a country other than the United States, You consent to us collecting, using, processing, storing, and transferring Your personal information across international boundaries.
11. Governing Law
This Privacy Policy is subject to the laws of North Carolina.
12. Contacting From The Fire
If You have questions about our Privacy Policy, please email us at rising@fromthefire.com.